Ambition Website Build Case Study
Ambition Coffee & Eatery in downtown Schenectady wanted a new website that reflected the eclectic and eccentric style of what lies beyond the Betty Boop statue welcoming you into 154 Jay Street.
After a meeting with owner Marc Renson to discuss what his needs were in terms of site functionality, we took his non-negotiables to heart in our design… “Cyndi Lauper, Dolly Parton, Bottle Caps and Key Largo.” If you’ve been to Ambition, that string of words will make complete sense.
We wanted to ensure that Ambition’s new site be as memorable as the restaurant itself while including all the necessary options and features potential customers would be looking for. With more cafes and restaurants springing up downtown, we wanted to add a few new features to the redesign that would ensure Ambition stay competitive— such as an online ordering option and merchandise store.
Our design team knew a project such as this required extreme individuality and they put the work in, going so far as to hand draw graphics and icons (take a look at Dolly & Cyndi)!