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In order to know how to reach & resonate with potential clients, you have to know where they stand.

We were curious about where today’s legal audience goes to find either attorneys or firms to work with, as well as helpful information regarding legal situations they may be in. We surveyed over 1,000 individuals from varying locations, backgrounds, demographics and age, utilizing our results to see how our clients could better reach their audience.

The Results:

85% have Hired An Attorney

85% have Hired An Attorney

85% of those surveyed had hired an attorney in the past, which makes it pretty clear— the law industry is in demand, it’s just a matter of whether or not you’re turning your audience into clients.

The first thing that comes to mind for many when the topic of lawyers and attorneys is brought up is expense; roughly 40% surveyed. However, when asked what they consider when it comes time to hire an attorney, price was at the bottom of the list!

Trust & Proven Record were the 2 top considerations made by those looking to hire an attorney. Unfortunately, these things can be hard to show potential clients simply searching online.

62% said Trust and Proven Track Record matter most when hiring.

62% said Trust and Proven Track Record matter most when hiring.

80% hired by referral

80% hired by referral

That’s why it came as no surprise that nearly 80% of those who’ve hired an attorney did so through a referral. That’s a massive portion of your potential audience to lose, but we’ve found a solution that includes leveraging a resource you already have— your satisfied clients.

Testimonial videos of your happiest clients work as round the clock referrers online, telling any and all who pass by just how much you made a difference for them— and how you could make a difference for the viewer as well.

Interested in Creating Testimonials from Your Clients’ Experiences?

40% of those surveyed visited the website of law firms they were considering working with, yet nearly all said there were no videos in sight on the websites they had visited. Knowing that videos can increase conversions by up to 80%, this is a HUGE mistake and nearly all of your competition is making it.

Finally, over 70% of our survey respondents explained that if potential hires had shared some information or value, demonstrating their expertise, they would be more likely to work with them.

Over 70% said sharing your knowledge would make a difference.

Over 70% said sharing your knowledge would make a difference.

The only thing keeping you from being hired by your ideal potential clients is your lack of voice and presence.

Video allows you to demonstrate the qualities someone in a difficult legal situation is looking for. Your branding videos let your audience see the trustable quality of your nature; your testimonial videos show the quality of service you’ve provided past clients; your FAQ videos demonstrate the value and knowledge you have and are willing to share.

Start earning top clients and cases with a video marketing strategy your competition can’t begin to contend with!

Talk To Us: 1-518-631-5505 • sales@ppadv.com