In order to know how to reach & resonate with potential clients, you have to know where they stand.
We were curious about where today’s legal audience goes to find either attorneys or firms to work with, as well as helpful information regarding legal situations they may be in. We surveyed over 1,000 individuals from varying locations, backgrounds, demographics and age, utilizing our results to see how our clients could better reach their audience.
85% have Hired An Attorney
85% of those surveyed had hired an attorney in the past, which makes it pretty clear— the law industry is in demand, it’s just a matter of whether or not you’re turning your audience into clients.
The first thing that comes to mind for many when the topic of lawyers and attorneys is brought up is expense; roughly 40% surveyed. However, when asked what they consider when it comes time to hire an attorney, price was at the bottom of the list!
Trust & Proven Record were the 2 top considerations made by those looking to hire an attorney. Unfortunately, these things can be hard to show potential clients simply searching online.
62% said Trust and Proven Track Record matter most when hiring.
80% hired by referral
That’s why it came as no surprise that nearly 80% of those who’ve hired an attorney did so through a referral. That’s a massive portion of your potential audience to lose, but we’ve found a solution that includes leveraging a resource you already have— your satisfied clients.
Testimonial videos of your happiest clients work as round the clock referrers online, telling any and all who pass by just how much you made a difference for them— and how you could make a difference for the viewer as well.
40% of those surveyed visited the website of law firms they were considering working with, yet nearly all said there were no videos in sight on the websites they had visited. Knowing that videos can increase conversions by up to 80%, this is a HUGE mistake and nearly all of your competition is making it.