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How our videos
work for you.

Your story matters to your audience.

Video marketing isn’t about being the loudest, it’s about being YOU. Showcase your skills, wit & grit to potential car buyers with premier automotive video branding content by Potratz. Increase your calls received and cars sold!

Talk To Us: 1-518-631-5505 • sales@ppadv.com

Elevate Your Brand And Consumer Awareness With A High-Quality Branding Video.

What is a branding video?

Custom branding videos by Potratz provide a visual way to communicate your authority, knowledge, experience and unique advantage to potential clients. People like to do business with people, and nothing puts a face to a name or brand better than high-quality video.

Why do you need one?

Yes, ads can work great but most of us can smell a sales pitch from a mile away. Branding videos allow you get your face and dealership in front of your audience in a way they’re not expecting; by providing helpful content in the medium they like best. Exhibit why you’re an asset around the clock online!

Talk To Us: 1-518-631-5505 • sales@ppadv.com

Connect with your audience across all screens with Commercials by POTRATZ.

What’s a TV Commercial?

Considering commercials are historically the only video format many are familiar with, it requires little explanation. However, most traditional commercials lack any true creativity and do little to connect your brand with your audience. TV commercials developed by the Potratz team ensure your message is engaging your audience and leaving a lasting impression.

Why do you need one?

While traditional TV audiences are shrinking, those still watching are extremely engaged. Your competitors haven’t caught up digitally which means they’re still in front of your TV audience, so you should too. We take the traditional car dealer commercial model and flip it on it’s head to create engaging, entertaining videos that drive sales. Plus, we’re affiliated with a variety of Connected TV vendors so can take your commercial beyond broadcast.

Develop Client Relations And Trust With Your FAQ Video.

What is an FAQ video?

There are hundreds of thousands of searches made daily by individuals seeking vehicles, especially for the first time. FAQ videos confront some of the most commonly asked questions in your industry and provides answers in the form of custom videos by you or your dealership, capturing that search traffic and driving it directly to your website.

Why do you need one?

By sharing your knowledge with your audience, you position yourself as both a resource and an authority. They show potential clients you’re helpful and, most importantly, know your stuff. Consumers want to do business with people they trust, so show your audience you’re worth their time by helping them. FAQ videos have the potential to both distinguish you from your competition, and— raise you above them.

Increase User Engagement With Your Dealership And Your Brand With Social Videos.

What is a Social Video?

Developing a unique brand is crucial in differentiating yourself from your competitors and building a relationship with your potential customers. Social videos are an excellent way to build a trustworthy brand, social presence and unify your teams core messaging and communication. Communicate to customers in a way that sells more cars!

Why do you need one?

By utilizing social videos across your website and social media outlets including Facebook, Instagram, YouTube, LinkedIn, and more – you will establish a brand for your dealership that current and prospective customers can relate to. People buy from people. Use video marketing to develop that "face-to-face" relationship before a customer even walks through your door. With a consistent social strategy and creative video content, your dealership will increase sales and be a step above the competition.

Build Consumer Trust In
Your Products With
Vehicle Walk-Arounds.

What is a walk-around?

Build consumer trust In your products with vehicle walk-arounds videos that go over the specifics of each make, model and trim your dealership carries. By creating thorough and in-depth vehicle walk-around videos, you position yourselfas an expert in product knowledge. Not only that, but this is also your opportunity to "sell yourself" as a production specialist. Exhibit your knowledge and personality acrossthe video while educating the prospective customer – building their confidence in you and the dealership.

Why do you need one?

By building the consumers confidence in your as a salesperson and the product itself, it's likely that they will be visiting your dealership to speak with you specifically when it's time for them to purchase a vehicle. You’ve not only demonstrated the value of your product, but at the same time demonstrated the value of yourself as salesperson. Creating regular vehicle walk-around videos will be your social presence and reputation as a salesperson, making you the authority when it comes to selling your inventory.

Talk To Us: 1-518-631-5505 • sales@ppadv.com

Improve Your Online Reputation With Testimonial Videos.

What is a testimonial Video?

Testimonial videos take your referral traffic to the next level— because they work the same way as a satisfied customer suggesting your services to a family member or friend, except on a limitless scale! By shooting high quality footage of past clients sharing their experiences with you or your dealership, you’re able to showcase the quality you bring to every case to people visiting your website, stopping by your social profile, in your database and beyond.

Why do you need one?

Testimonial content has been confirmed to be the most effective form of content for sales generation with an 89% effectiveness-rate compared with all other marketing materials. Provide your potential customers with social proof featuring past clients sharing their stories of working with your dealership and sales team. Watch as word of mouth spreads about the way you do business!

INTERESTED BUT NEED ASSISTANCE IN BUILDING AND IMPLEMENTING YOUR VIDEO STRATEGY?

We offer top-performing marketing plans and will do all the posting for you! Check out our packages now to see what plan works best for you.

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