Make Big Change Happen With Big Data
Stop Running Campaigns And Hoping For The Best!
Paid advertising has been evolving as of late, which has meant higher prices for lower performance. If you aren’t using Big Data in your advertising strategy, you’re not targeting effectively- which means you’re not advertising effectively
If you aren’t using Big Data in your advertising strategy, you’re not targeting effectively- which means you’re not advertising effectively.
What is Big Data?
Almost everything we do is tracked, down to our exact longitude and latitude. Does that scare you? As an advertiser, it shouldn’t.
Big Data is essentially all of the information we willingly provide both online and offline; from flippantly searching sites with cookies, to the personal and professional information we include on our social media accounts; and far more.
This compilation of information allows us to recognize demographic trends, determine audiences by location, and ultimately target down to a specific, individual level. You gather this information every time a potential customer visits your site. No forms required!
As an agency, we’re capable of combing through this data for you and can run your paid strategies at optimal efficiency by targeting those most appropriate for your business; or, we can provide you with what you need to get your targeting on track yourself.
Don’t be the guy still targeting like it’s 1985, setting his age range from 18-65 and spreading his advertising razor thin, creating a conversation with no one.
Retarget, Retarget, Retarget
With these lists of Big Data, you can retarget those who have already shown interest in what it is you offer. Tailor ads specificly to what it was they showed interest in, upload the list and publish!
To break through as an advertiser in today’s digital environment, you need to know exactly who you’re speaking to, so your copy and creative can address them and get their attention. Retargeting is THE MOST EFFICIENT WAY to get this done.