Something's Not Right...
Spending more on digital marketing but not selling more cars?
We hear that a lot and with our comprehensive audit of your Google campaigns, we can tell you exactly what to change and not change. Maybe you're just looking for clarification and proof that what your marketing partners are saying is correct. We analyze your accounts and work with your partners to get everything set-up effectively, so if you increase your budget, your sales increase too!
Where Are Your Best Customers?
Seeing a lot of leads coming in but your team is not turning these leads into sales? This is a costly and all too frequent occurrence. Not only is every click costing you money, but so is the turnover of your frustrated and defeated staff.
Our audit provides "High Value Customer Targeting and Plotting", meaning we dive into your past customer data, campaign targeting and most profitable customers. By understanding your past sales data and comparing it to your current campaign targeting we can uncover costly targeting errors that result in a lack of sales. Your digital marketing should be hyper targeted, not a radius drawn around your store in hopes the right customers will find you. Instead we work to identify your perfect customers.
For A Limited Time Only Get Your Competitors Top Performing Keywords Included!
On June 16th Google and Facebook will be ending several 3rd party data integrations
We suspect that will put an end to our ability to pull "Top Performing Competitor Keywords"
We are including this $995 service in the Google Audit Price for a very limited time. After the countdown ends, we will once again start charging for the Competitors Top Performing Keywords.
Bill Penney Toyota is setting statewide records now that their advertising mix is working for them!
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Do You Need to Replace Your Marketing Partners?
Probably not since we have been able to help dealers' marketing partners improve their clients Paid Google Search Campaigns immediately after the audit. The dealer sees an increase in leads and traffic the same day changes are made. The Paid Search budget was able to be reduced 100% of the time.
We have helped a number of marketing partners and dealers increase their own self-generated leads via Google Paid Search so they were able to cancel lead providers such as Auto Trader, Cars.com, Trader, and other 3rd-party inventory listing sites. That meant they stopped purchasing leads!
60% of the time, our audit includes an immediate recommendation on canceling third parties. Then another 18% of dealers have canceled 3rd parties 30-45 days post-audit.
How Many More Leads Will You Receive?
The goal of the audit is to cut out the money wasted, put it back in your pocket, and have more effective campaigns reaching "High Value Customers" that are interested in purchasing. Through performing this audit, we've pinpointed waste accounting for 40-70% of the budget in a Google Paid Search Campaign.
The waste comes from keywords that don't result in leads, broken links, 404 pages, bad phone numbers, grammar errors, weak headlines, too few negative keywords, wrong targeting areas, too broad of keywords, confusing creative and messages, bad landing pages, and several other issues.
Once the Paid Search Audit is completed and your partners implement the changes with our guidance, we track your sales opportunities and report your increases for 90 days. Sales typically increase by 30-35% monthly within first 90 days if your internet closing percentage is a minimum of 12%.
How Soon Can You Have It?
The Simple Answer: 30 Days from payment and access granted to your Google accounts.
The Details: The first step starts with a Q&A call with one of our dedicated Performance Managers. You’ll grant us access to your Google campaigns and we get started right away!
We complete the Audit within 30 days and then schedule a live webcast call with you, your management team, and your marketing partners. On this call you dive into the actionable items with your dedicated Performance Manager, your marketing specialist that will be working with you and your team for the next 90 days.
This call is the review of your audit results, action items and immediate changes to be implemented to reduce ad waste, align your budget and increase sales. This 30-minute review call is recorded for future review. However, to ensure changes are concise and actionable you and everyone on the call will receive a link to the document from your Performance Manager, in addition to hard copies via mail.
Ryan Norris - Toyota of Easley has dramatically increased sales through their willingness to push boundaries and implement their audit findings!
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Frequently Asked Questions(Click A Question To Read The Answer)
What do I need to provide for my audit?
What does the audit look like?
How long does it take?
Will I actually learn which leads turn into cars sold?
Can you also audit my social media strategy?
Can you help improve lead handling?
Can I contact someone during the audit with questions?
Will there be any follow up after the audit is complete?
Have a specific question we did not answer?
Get Price & Schedule Audit Now
- One-Time Cost of Audit Includes:
- Identification and Targeting Of High Value Customers By Model
- AdWords Investment Report
- Comprehensive ROI and Reallocation Recommendation Analysis
- POTRATZ Performance Manager Works With Your Vendors For 90 Days!
PLUS For A Limited Time Only Get Your Competitors' Top Performing Keywords Included!
One of the quickest ways to increase your sales is to know what keywords your competitors are bidding on that WORK! We tell you the keywords lists of up to 3 competitors, providing you with the top performers, that are working for them so your marketing partner will be able to add them immediately to your own campaigns. We will even share how you can pay less for these keywords and get Google to serve your ads more than the competitors.