- The market is down?
- Your prices are too high?
- Your Internet team isn’t effective?
- You don’t have enough pictures of
- You’re not spending enough?
- The market is down?
Yet this is the response most dealer principles and general managers receive when they ask why they’re not selling more.
The metric for measuring success is pretty simple - cars rolling off the lot
Despite that, we get calls daily from dealers outside of our clientele, from all over the country, who are frustrated and confused with the equation of spending more and more on their advertising and seeing less and less return.
As an agency, we get pretty annoyed when we see third-party vendors—or even other agencies—try to strong-hold a dealership into maintaining an expense that’s not increasing inventory sold. Why should you have to spend more when they’ve yet to show you what your previous spends have yielded?
We wanted to solve this problem— partially so our phones ring a little bit less everyday— but mostly because we know dealer frustrations inside and out.
15 years ago, Potratz opened its doors as a Digital Automotive Agency and has been focusing on resolving the frustrations of dealers ever since.
We’ve been hired time and time again by dealers across the continent, as well as by the big guys: Lexus USA, Toyota Canada, Honda, FCA and the Danish Federation of Auto Dealers, to name of a few. We weren’t just hired to handle their marketing. We’re known for hands-on training. We’ve advised and coached dealers, market managers, regional managers, fixed operations directors, and even other agencies.
Want to hear something that’s guaranteed to add to your frustration? Probably not- but you’ll want to hear what comes after it.
Yes. Most advertising today isn’t worth what you’re spending on it. Most platforms (Autotrader, Google, and Cars.com) are extremely oversaturated, with high competition and even higher cost.
We find this is an easy issue to solve, however, because at Potratz we live by the mantra that if you want what you’ve never had, you need to do what you’ve never done.
It may seem like you need all your vendors. You may think a majority of your budget has to go to Google. That’s only because it’s what ALL of your competitors are doing...and why you’re not selling more.
Most agencies are too fearful to present radical strategies, with the potential to leverage radical engagement, because rocking the boat means potentially getting fired.
We can say this as an agency known for rocking the boat: it may happen. Some clients don’t want to be pioneers. But the clients who trusted our methods? It’s more than paid off.
We’re calling it the Dealership Audit.
This comprehensive strategy takes all the guesswork out of your marketing. You’ll know where leads are coming from, why, for how much, and more. This audit pinpoints exactly where your ad dollars are wasted and determines your ideal media mix.
We bet the current media mix you employ has you spending more for less control.
is more than just that.
You’ll also receive:
1. AdWords Competitor Analysis
2. Competitor PPC Overview
3. Lead Handling Report
4. Website Evaluation
5. 3rd Party Evaluation
6. Internet and Phone Call Lead Source Report
7. Google Analytics and Social Media
8. Comprehensive Action Plan and Strategy for Success
actually mean for you?
It means you cut one check. In return we hold your hand the way your current agency won’t because it disrupts their margins. You’ll never pause to figure out the next move because we’ll guide you through what you need to sell more.
We will provide a detailed written strategy of what to remove from your current budget, what to edit, and how to track your performance moving forward. This strategy isn’t one for the masses, repurposed for any dealer who happens to give us a call. This is a plan devised with your market; your sales team’s strengths and weaknesses; and your management and selling styles taken into account. This includes platforms, vendors, and any other advertising expenses you accrue.
Meet Bill Penney Toyota in Huntsville, Alabama. Have you ever seen excitement like this in your dealership? IN A DOWN MARKET?
They weren’t afraid of the advice we had to give, even though it meant going against some of the industry advertising standards.
Month after month, these are the successes our clients are seeing. Seen enough? Fill out the form & begin your audit.
At this point, you’re probably wondering how much this costs.
The honest answer: it’s a fraction of what you’re currently losing.
Ask yourself this:
– How much are you spending on Google?
– How many leads can you attribute to it?
– How many of those leads turn into cars sold?
If they became new car sales, then maybe! But the only way to determine these things is by digging in and doing the dirty work.
Doing the math might scare you, but it’s necessary to know if the platforms you’re using are worthwhile. Say you spend $5K a month on AutoTrader, and in return get 2 leads. Were those leads really worth $2,500 each If they became new car sales, then maybe! But the only way to determine these things is by digging in and doing the dirty work.
That’s what we’re offering to do for you with this audit.
You sign up for the Dealership Audit and hear back immediately from someone right in our office.
We’ll gather the information we need to do a thorough analysis of your current situation, take care of payment, and get started on your audit.
This audit is in-depth and in high demand. For this reason, it takes 2 weeks to a month to complete. We promise to keep you informed of each step along the way. Be sure to give us your number so we can reach you quickly. You don’t want to lose your spot on the list!
You could sell more vehicles for less money and have an excited team (like the one in the video above) knowing you have a strategy that other dealers don’t.