Have you ever thrown an event for your brand or business and thought it was more work than it was worth? 😒 Did you put tons of time and energy into creating a fantastic experience for people only to not see that translate into more sales for your business? Events are an amazing way to connect your mission with your audience in real time, and they can also be a MAJOR lead driver— if you start with a strong plan. 💪

🤩 And you guessed it, that’s what I’m providing you in today’s Hard Facts! 🤩

When it comes to throwing successful events that drives sales and fill your CRM with low funnel, workable leads— you need 3 strategies.

1 👉 Your Pre-Event Gameplan
2 👉 Your Event Gameplan
3 👉 Your Post-Event Gameplan

When it comes to preparing for your event, consider your goal— to generate as many leads as possible for your brand. So why not utilize a lead form for sign ups for your event? This will allow you to collect contacts before the event even occurs. Leverage technology and drive these leads directly to your CRM for use by your team!

During your event, your job is to express your message to your audience, familiarizing them with you and your business so later on, when sales conversations start, they have an idea of where it is you are coming from. 🤝

Also ☝ you should be looking to capture contact information DURING your event as well. Why not put a sign up list on your entrance table, or even better— use a tablet that syncs the contacts directly to your CRM.

After the event is over, you’re left with an audience of people who know your message AND you have their contact information to take the conversation further! Run an email marketing campaign utilizing the list of email addresses you got leading up to and during your event! 📪📬

These are highly engaged, low funnel leads that you 💰DID NOT💰have to pay for! Is there anything better than that!?

Watch today’s episode for more details on how to execute your event marketing strategy. Have you held an event and have a tip for marketing successfully? Drop it in the comments below! 👇

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We all know what it’s like to generate ⛰️mountains of content⛰️ for our business in the hopes of engaging our audience and inspiring them to interact with us, only to find that often… individuals will only engage once or twice 😥.

Before you throw in the towel, let me break down some worthwhile strategies that not only help earn engagement from your audience, but grow your retention rate AND position you as more than a business, but a member of your customers’ community! 🤯🤯🤯

The most important aspect of reaching these goals— KEEP UP THE CONVERSATION! 🗣️

You might sell a product or service that serves your clients for YEARS, such as a real estate agent selling a home! But— that doesn’t mean you want to lose that client’s interest immediately after the sale. You need to make the effort to keep them engaged and in your audience for years to come.

The most lucrative aspect of this strategy: capitalizing on past clients’ audiences to increase your reach AND sales! 💃

Here’s how:

1- Get SOCIAL 🤳
You need a social process that includes adding your clients on social media, reviewing the content posted by select clients periodically and sharing some relevant information with them based on what you see them share! It seems so simple but making this deliberate effort helps your audience know you’re ACTUALLY there!

2- MAKE IT REAL! 👌
Showing your audience you care online is one thing, but developing a campaign that can get you face to face can work wonders. How? Why not offer free pies to customers who come to your store on a select day near the Holidays? These shows them you care, offers you the opportunity to truly get in front of them AND it’s the type of campaign your audience will want to SHARE!

Watch Hard Facts now to learn how to develop these strategies! Do you have another idea about how to maintain audience retention? Share it in the comments below! ⤵️

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Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don’t always have the advantages available to you that an email tracking platform can offer— but you still need them!

Let’s be real— even those of us who have a fancy email platform to utilize still do business out of our Gmail accounts.

But then you can’t do things like…
🔴 Track email open rates
🔴 See who opened your emails & who didn’t
🔴 Schedule emails

Or so I thought— until I learned about Boomerang & Mail Tracker. These tools work with your existing email account to help you…

💚 Understand what emails get opened, and which don’t
💚 Maintain more control over your message
💚 Be more proactive in your sales conversions
💚 Curate better interactions with potential clients

Both tools offer FREE versions that be found at https://www.boomerangapp.com/ and https://mailtrack.io/en/

Test them out for yourself, but I personally find one to be more advantageous than the other. But you’ll have to watch today’s Hard Facts to find out my favorite!

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For this weeks episode of Hard Facts, it’s what you need to do– not just want you need to know– to execute your holiday campaigns.

But this Friday, you’re getting more than a video!

I am giving you the keywords to execute your holiday campaigns. WHY? Why not. Lets win together this holiday season.

Watch today’s Hard Facts for your holiday season strategy. Then, email me at hardfacts@ppadv.com for your Keyword List.

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Tired of juggling between various tools to keep your Facebook and Instagram presence alive? From creating content, to scheduling posts— there’s a lot that goes into maintaining a strong social presence online! But there’s one free tool that makes it all much easier… Creator Studio!

Creator Studio is a free tool available to all Business Pages on Facebook that provides more power to YOU in how you want to organize, run and even monetize your content across Facebook and Instagram.

But there’s A LOT more to this mighty tool and I want to show you how to get the absolute most out of what it offers. Check out Hard Facts now and I’ll break it down!

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Feel like your content hasn’t been catching eyes lately? Maybe that’s because your strategy is missing one of the most engaging, memorable content types available… INFOGRAPHICS!

90% of the information we retain in our brains comes from VISUAL communication, and infographics are a great way to pack your message into an eye-catching, scroll-halting piece of creative that your audience will REMEMBER!

But– don’t have a graphic designer on hand to make them for you? That’s not an issue! I’m sharing some amazing tools you can utilize to make your own infographics, FOR FREE, plus I’m breaking down the various types of infographics and when to use them.

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If you’re like me, you send HUNDREDS of emails a week and receive even more. Email is the #1 form of business communication yet few recognize the opportunities available in our emails to project professional, provide evidence of our value or ways to connect with other on other platforms or in person.

Where can we provide all this info in our emails without muddying the message of why we’re sending an email in the first place? 🤔

IN YOUR EMAIL SIGNATURE! ✍️

The signature to your emails is a prime opportunity to…

#1 👉 Add a visual component to an otherwise bland and easy to ignore piece of communication

#2 👉 Provide links to your site or other digital content that positions you as the knowledgable person you are

#3 👉 Creates ease of communication by sharing where else you can be found online, by phone or even in person

Don’t worry– you don’t need to be a graphic designer or coder to be able to have a modern, professional email signature that sets you apart. 🙌

There’s a tool for that! WISESTAMP!

Learn more about how Wisestamp works and what the benefits are in today’s episode of Hard Facts!

👉 Stay tuned for more episodes!

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While summer comes to a close and fall rolls in 🍂 now is the PERFECT time to do a review of your social media, and in particular— your Facebook engagement!

You’ve been busy at work all summer, and a few things have inevitably either fallen by the wayside, or gotten disorganized when it comes to both paid and organic content.

But guess what? IT HAPPENS! And there’s a pretty simple fix to get things back on track and those likes & comments flowing. ✌️

There are 3 SIMPLE TIPS TO MORE FACEBOOK ENGAGEMENT that take less than 5 minutes to accomplish. Want to know what they are?

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But Pinterest is starting to change the game! Recognizing the importance of mobile management of campaigns, the visual platform has made it infinitely easier with their new Mobile Ads tool!

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I reveal how to get alerted about what your competition is posting the second it goes live and what to look for to one-up them with your advertising strategy. Just don’t get stuck in the comparison vortex!

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