Good marketers need to be on the lookout for new, innovative and lucrative places to put our ad dollars. It’s about finding the best ROI, not what everyone else is doing.

Amazon is trying to provide more avenues for advertiser to find this success with new metrics and reporting, providing extremely important info such as…
-where our ad budgets are being spent
-what audiences we’re reaching
-what ads are working best for us.

But as balance requires, the more Amazon begins to cater to advertisers– the more difficult it will be to rank well organically. That’s why I’m covering all the latest Amazon updates, as well as 7 Tips for maintaining high organic results in today’s Hard Facts!

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