When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be able to build a connection with your brand.

There are 6 elements necessary to consider when curating your branding. These elements are…

1-Tone

2- Color Scheme

3- Logo

4- Brand Image

5- Photography

6- Font

In this week’s Hard Facts, I wanted to explain how these elements work in building your brand identity, as well as why they’re important.

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