The time for modesty has long since passed and it’s time to flaunt your expertise. Building a strong PR strategy is paramount to sales in that it introduces you to your audience as an… expert!
That’s how PR strategies differ from ad strategies; the objective of a PR campaign is to build an organic connection with your audience.
How do we start building this connection? Lucky for you, there are 3 extremely simple tools you can utilize in your quest:
1- Establish Your Expertise
Find websites that post content relating to your industry and see if they offer interviews or guest posting. You’ll get in front of their audiences, as well as have a link to send your current audience of where they can see you published.
A great tool for this is HARO, or Help A Reporter Out. Sites like HARO all you to connect with journalists covering topics in your industry. You can segment by general topic and receive leads directly to your inbox. You can find ALL SORTS of opportunites on HARO; from niche podcast to the New York Times or Buzzfeed!
Click here to learn more about HARO: https://goo.gl/unStRf
2- Press Releases
A traditional and more formal way of letting your audience know what’s new with your business is by submitting press releases to appropriate publications. Sites like PR Web make it EXTREMELY EASY, with templates for all types of press releases to providing help with syndicating!
Check it out here: https://goo.gl/9hmuLN
3- Google Alerts
Google allows you to set up free alerts for when you or your business are mentioned or tagged online somewhere. It matches the keywords you select with online events that occur using them.
Learn all this & more in this week’s Hard Facts!