While criticism is often hard to hear, when it comes to our businesses or our work– customer feedback is equivalent to GOLD!

Hearing out your clients or customers offers a critical perspective of what it is you do. This is near impossible to gather internally, as we’re often too close to our products or services to be able to see the ways in which they might need tweaking.

However, soliciting feedback can sometimes prove difficult and can even have adverse effects on the way a given consumer views you– when done haphazardly!

In this week’s Hard Facts, I’m going to be sharing with you all the ways in which you can solicit customer feed back in a constructive and appropriate way that leaves your customers feeling like they’re going to get a return on their investment of their feedback.

Some of these tactics include:

1- Hosting a survey
Surveys can help you and your business gather quantitative feedback from those you are already doing business with. You want to be specific with the questions with you ask in this survey in order to get responses you can act on to improve your issues. Asking, “How are we doing?” won’t get you much actionable feedback.

2- Send Personal Emails
Create an email that you can send out to your client base that encourages them to post a review. Provide them with multiple platforms to choose from for posting their review, and this provides you not only with the feedback you were looking for– but serves as social proof for future customers and clients searching you on the web.

Remember: if an individual; especially someone you’re already working with; has taken the time to write you feedback or a review, ALWAYS RESPOND! Thank them for their efforts and reassure them that it will go towards making their user experience even better.

Learn all this and more in today’s Hard Facts!

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