Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your email subject line in order to get more open rates. That’s not the case! You can also increase the success of your marketing campaign by dropping the exclamation points.

We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email marketing campaign. Watch for more info!

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