Google is adding some additional skills and tools to Alexa’s repertoire that, while appealing to the multi-tasker in all of us, could have negative effects on our email campaigns as marketers.
Now with the capacity to read, compose and delete emails, Alexa has power over whose emails get read– and whose don’t. Consider how many graphics-based emails you’ve sent this year. This is how many emails your audience WOULDN’T have received through Alexa’s new
audible feature. Without making a few updates to your emails, they will CONTINUE to not get ready, which is wasted budget you can’t afford.
Watch today’s episode of Hard Facts to learn the two tips you ABSOLUTELY NEED to avoid any disruption within your email marketing due to the latest Alexa update. Watch now!