Facebook’s newest video search feature could reinvent the way that you search for videos on its social platform. In this episode of Hard Facts, Samantha will give you all the information you need to understand the newest feature coming to Facebook. By understanding this, you’ll be able to increase your leads and skyrocket your marketing campaign.

Facebook video is stepping up their game in a big way to combat Youtube, and make your stay on Facebook even longer. The struggle with Facebook video has always been that the only way to view videos were if they appeared in your news feed or if you visited the individual page. Now, Facebook is finally releasing the ability to search video content on the platform.

The reason this is so important, is because now you can search for video content using keywords. What’s even better? These searches will even pull content from pre-recorded videos and Facebook Live videos.

In order to optimize your results you need to ensure that you are tagging your video content going forward. This is something that many may not have done on Facebook in the past due to the lack of value, but it’s something you need to start doing now…especially if you want your videos to be optimized!

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