How To Use The Google Analytics 360 Platform

Google has a new robust analytic platform so you can handle all of your tracking needs. In addition to updates made to current tools, they released 4 new tools:

1) Site Test Optimizer 360
2) Tag Manager 360
3) Data Management Platform
4) Audience Center 360

Today on Hard Facts, Samantha covers all 6 tools that are included in the entire suite and how you can use them to benefit your business.

These tools will allow you to Identify and engage customers during those micro moments by delivering value quickly and at the right time before a customer moves on.

These improvements are important to note because understanding a customer’s journey and behavior is increasingly important in the customization of a company’s marketing strategy.

Watch the video now to ensure you’re ready to succeed with Google Analytics 360.

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How Simple Is The Video Process for How To Use The Google Analytics 360 Platform?

As simple as possible. We have an uncanny talent of making sure everyone feels comfortable and confident. When your final video is produced it represents you and your business in an authentic and engaging style, which makes your audience want to watch it.

  • Step 1: A scheduled call or meeting with our creative directors to review your goals, answer questions and brainstorm ideas.
  • Step 2: We create your video storyboard and script.
    *The length of time needed varies depending on the type of video we are creating
  • Step 3: Once your video storyboard is approved, we cast, scout locations, wardrobe, and build your props and sets if need be, then we schedule your production day.
  • Step 4: After your production shoot your video goes into editing.
  • Step 5: Deliver! After your edits are approved we deliver your final video in formats suitable for TV, social media, website viewing or Jumbotron display.

On Location Or In-Studio for How To Use The Google Analytics 360 Platform

We travel the world doing video production for our clients and our clients also come from all over the world for production in our studios in the Capital of New York. Our 27,000 sq ft building has shooting locations throughout and our studio is a drive-in studio so we can shoot vehicles and large products on our full seamless cyclorama walls. Simply put, we can come to you or you can come to us and utilize our studio. We also build sets if need be to ensure your video is truly you and unique.

Can I Hire You To Just Shoot Video?

Yes, you can hire us to shoot video only. We can shoot at your location, in our studios or build a set to shoot. After the shoot we can upload raw video to dropbox and/or ship hard drives of the footage – your choice.

Story telling & Story boards for How To Use The Google Analytics 360 Platform

Don't worry about how to tell a story, create a TV commercial, branding video etc. ... that's what we do. The process will be simple and seamless from the concept to completion.

We know you have a unique story; it's our goal to tell it in your video. Who does not love, engage and relate to a good story? The power of storytelling is what separates the average business from the successful and sought after business. Storytelling is something we are passionate about at Potratz and we will create a truly unique and custom video for you that your audience will want to watch and share.

Spokesperson & Voiceovers for How To Use The Google Analytics 360 Platform

Yes we have actors, actresses and voiceover talent of every age that speak English, Spanish, Korean, French, Danish, French Canadian, etc. Considering a slapstick or comedy video? We have talent for that as well!

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