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Email Deliverability Best Practices

When considering where you could be with your marketing, email inboxes might seem slightly archaic. With endless options of social platforms to infiltrate and native advertising options changing the way we view ads, it’s difficult to see why email could be advantageous at all. Well… it is. Email marketing is continuing to stand the test […]

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2018 Pinterest Parents Report Breakdown

Pinterest is a hub for individuals searching for ways to do things differently. Users are engaging, information-seeking, could-be-converters, yet few companies are leveraging their content on the platform. One major audience of Pinners that wishes that wasn’t the case are parents. With 40% of U.S. parents currently on Pinterest, its a go-to site for many […]

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Should You Start A Vlog?

Video is now the most consumed medium for content, hands down. There are over one billion people on youtube, with 300 hours of of content being added every minute, and it’s not all shots of people eating tide pods. There is high quality content being added at an ever-increasing rate, and the primary reason for […]

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Twitter Content Crackdown

This month, Twitter has joined the ranks of other social platforms, such as Facebook, that are trying to cutdown on the amount of spam and bot traffic infiltrating users feeds. The lines between social selling and social spamming are being drawn with a thick line on the platform, and as marketers this can make our […]

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5 Daily Disciplines That Increase Sales

So often when we meet a challenge, the usual reaction is to start searching for the quick fix but so few things in life can actually be achieved this way. These searches are met with webinars, blogs and videos all touting things like “The ONE Thing Your Business is Missing” or “The Secret Ingredient Your […]

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How to Create Facebook Lives Worth Watching

We’re all aware of how Facebook has altered their algorithms, and as marketers and business owners if we want to stay in view of those who matter to us, stepping out from our comfort zones- and in front of the camera, may just be the key. Facebook Live isn’t just for the rantings of distant […]

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The Power of NO & When to Say It

When a new opportunity comes our way; when coworkers, clients or even friends and family, come to us with a job in hand; saying “no” in those moments can feel against our very nature. But there is no rationality in saying “yes” to everything that comes our way, because not all chances offer equal opportunities […]

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How to Make Quality Testimonial Content for Less Than $100

Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thing that’s on you, most likely, at all times. Your smart phone! Testimonials are […]

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Keys to Creating Captivating Video

A surge of color. Movement and animations, bobbing and weaving to create a hypnotizing image you can’t look away from. A voice, speaking softly and then building with excitement, telling a story that must be heard. Captivating. Capturing an audience can be done in different ways, but there is one common denominator required — audience […]

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Advertising on The Top 5 Social Media Platforms

By this day and age, it’s no secret that social media is everywhere. Hashtags appear at the top of our TV screens during awards shows, Facebook has become a means of checking if relatives are safe after a major disaster, and Twitter has become some peoples go to source for breaking news updates. Gone are […]

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Saving Time, Getting Results

We have such a talented team here at Potratz, there’s no doubt about that. These individuals, Mike, Joe, and Kurt, create beautiful, branded videos for anything you could ever want a video for. From social media content to television spots and even documentaries! Video is one of the most powerful ways to tell a story […]

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The Benefits of Email Marketing

Many people think email marketing is outdated. It’s really not! Email marketing can skyrocket your campaign into greatness. Seriously. When was the last time you didn’t have your phone on you? These days, people are attached to their phones…and most smartphones have email on them. Writing and sending emails for your business can be overwhelming […]

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Millennials, Instagram, and Your Business

by Erin McNamara If you sell or service anyone between the age of 18 and 24, your business is interacting with Millennials. In case you didn’t know, Millennials are the largest generational cohort in the United States today, and with that title they’ve become huge influencers when it comes to consumption. A key to communicating […]

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