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Do You Drink & Buy?

As the clock inches closer to 5 o’clock, before you have your well-deserved Friday cocktail(s)– remember to be gentle on your wallet! If you’ve ever woken up to an unexpected charge from a blurry night’s online-shopping spree, you’re not alone… Check out the latest stats on drunk buying habits– because that’s a thing!  

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Better Branding: What Transparency & Social Impact Do For Your Business

Nice guys might finish last, but being good sells. While it didn’t start only this year, 2019 has seen a major shift in how brands are communicating with consumers, and in marketing as a whole. The market is increasingly demanding ethical responsibility and authenticity from the bands they buy with, and in terms of start-ups— […]

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Potratz Life Stories – The Boys & Girls Club of Schenectady

We love being located in Schenectady because we get the opportunity to work with some amazing organizations, like the Boys & Girls Clubs of Schenectady! BGCS provides a diverse array of programs that cover 💸 financial literacy📚college and vocational prep 🚫drug and gang prevention and 🎨 arts encouragement, and we’ve been lucky to be their […]

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10 Steps to a More Successful 2019

While resolutions are the way many like to start the new year off right, I am and always will be a strategist. When it comes to successfully executing on a goal, you need a plan— not an unrealistic statement with no guiding steps to reach it. For this year, I want to ensure we’re all […]

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The Industry Changes We Loved (& Loathed) of 2018

2018 brewed up some monumental changes in marketing, which effectively means that as business owners— we need to update how we go about engaging our audience and creating revenue. But change isn’t always bad; it occurs in our industry because change has occurred in consumers, and while we may have loathed a few of the […]

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WEBINAR: How to Generate Real Estate Leads Using Social Media

Thursday, August 16th 1:00 PM EST REGISTER HERE STOP paying for sites like Zillow & Trulia, start generating leads FOR LESS with Social Media. You shouldn’t have to spend thousands to advertise your listings alongside OTHER AGENTS! Real estate agents like yourself are getting gutted by these sites’ pricing and practices, but you don’t need […]

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Email Deliverability Best Practices

When considering where you could be with your marketing, email inboxes might seem slightly archaic. With endless options of social platforms to infiltrate and native advertising options changing the way we view ads, it’s difficult to see why email could be advantageous at all. Well… it is. Email marketing is continuing to stand the test […]

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2018 Pinterest Parents Report Breakdown

Pinterest is a hub for individuals searching for ways to do things differently. Users are engaging, information-seeking, could-be-converters, yet few companies are leveraging their content on the platform. One major audience of Pinners that wishes that wasn’t the case are parents. With 40% of U.S. parents currently on Pinterest, its a go-to site for many […]

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Should You Start A Vlog?

Video is now the most consumed medium for content, hands down. There are over one billion people on youtube, with 300 hours of of content being added every minute, and it’s not all shots of people eating tide pods. There is high quality content being added at an ever-increasing rate, and the primary reason for […]

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Twitter Content Crackdown

This month, Twitter has joined the ranks of other social platforms, such as Facebook, that are trying to cutdown on the amount of spam and bot traffic infiltrating users feeds. The lines between social selling and social spamming are being drawn with a thick line on the platform, and as marketers this can make our […]

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5 Daily Disciplines That Increase Sales

So often when we meet a challenge, the usual reaction is to start searching for the quick fix but so few things in life can actually be achieved this way. These searches are met with webinars, blogs and videos all touting things like “The ONE Thing Your Business is Missing” or “The Secret Ingredient Your […]

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How to Create Facebook Lives Worth Watching

We’re all aware of how Facebook has altered their algorithms, and as marketers and business owners if we want to stay in view of those who matter to us, stepping out from our comfort zones- and in front of the camera, may just be the key. Facebook Live isn’t just for the rantings of distant […]

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The Power of NO & When to Say It

When a new opportunity comes our way; when coworkers, clients or even friends and family, come to us with a job in hand; saying “no” in those moments can feel against our very nature. But there is no rationality in saying “yes” to everything that comes our way, because not all chances offer equal opportunities […]

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How to Make Quality Testimonial Content for Less Than $100

Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thing that’s on you, most likely, at all times. Your smart phone! Testimonials are […]

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