by Erin McNamara If you sell or service anyone between the age of 18 and 24, your business is interacting with Millennials. In case you didn’t know, Millennials are the largest generational cohort in the United States today, and with that title they’ve become huge influencers when it comes to consumption. A key to communicating […]
Welcome to 2017, where marketers, researchers, and companies alike now track almost every aspect of consumer purchase decisions. From the ads you see to the coupons you receive, data is the driving force behind it all. With ever expanding resources and technological capabilities, companies and their ad agencies have the increasing ability to better understand […]
Meet & Cheese: A Potratz Networking Night Thursday, May 4th 6pm – 8pm 31 Lafayette Street, Schenectady The premise is simple – employers and potential employees are invited to chat over refreshments. We’ll provide a low-stress atmosphere for businesses to look for job role candidates, share their business with the community, and network themselves! Upcoming […]
POV Videos: What are they and how do they benefit you? If you’ve heard any news from Paul Potratz lately, you’ve probably heard the term “POV videos” thrown around. But what does it mean? POV videos are point of view videos. It’s like people are watching through the eyes of someone getting ready to drive […]
Do you know someone that can benefit from a comprehensive used car marketing strategy? If it’s you, you’re in the right place. On April 24th, Paul Potratz is revealing highly effective used car marketing tips that will help you increase gross, leads, and used car sales. As an authority and with 20+ years in […]
by Juliana Warren Pinterest is a platform that can be used on both your website browser or in an app that you can download to your mobile device. It is a free way for users to upload, save, sort, and manage images and website links that gather in groups called pinboards. These can contain a […]
by Erin McNamara Networking has developed a reputation, often met with shrugs and groans from those asked to participate. For some people, networking is an anxiety provoking word that leaves a person frozen in their tracks. For others, it comes more naturally, but usually means a stuffy few hours making small talk with strangers. The […]
Growth has a variety of meanings. You can grow up, grow into, or even grow out of people, places, and things. In business there is always the possibility of decline, or even remaining stagnant. In an environment where anything can happen, it is your decisions as an owner, manager, or principal decision-maker that can have […]
by Juliana Warren Professional photography is an important part of running a successful business. People are visual by nature and make first impressions based on the images we view. Good images in your marketing strategy will help to increase brand awareness and make your product stand out. Start using professional photography for your business today! […]
by Erin McNamara When competition is steep and money is on the line marketers look to guerilla marketing to meet the client’s advertising needs. Why? Because guerilla marketing is innovative, unconventional, and often low-cost with the ability to draw exposure at a rate unlike traditional or digital advertising. Guerilla Marketing can come in many different […]
by Juliana Warren Create the perfect Facebook ad by marketing a great design to your target audience. Use what is currently trending to your advantage. Knowing what has worked for others will help you to build a successful campaign for your business. Processes always change so it is good to keep on top of them […]
by Erin McNamara Take a moment and consider what the most valuable thing in your life is. Often times it’s not a thing at all, but rather a who, a place, a memory. When defining value in everyday life it’s not cut and dry, and it’s certainly not the same for everyone. Think about your […]
by Juliana Warren Many businesses face a 1st quarter sales slump at the beginning of the year. The holiday rush leaves many shops and businesses in disarray, so it is important to make sure yours is attractive to shoppers. You should also know who you are targeting and have a clear plan of action. There […]
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding […]
by Erin McNamara Google is the center of online advertising. The capabilities across AdWords and Analytics are door-openers in the world of digital marketing. With every search comes an opportunity that should not be missed, the chance for a marketer to reach a customer. As an Apprentice at Potratz I am lucky to have the […]
