Blog

Why Changing Your Mindset as a Business Owner is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding […]

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How a Quality Score Affects Advertising

by Erin McNamara Google is the center of online advertising. The capabilities across AdWords and Analytics are door-openers in the world of digital marketing. With every search comes an opportunity that should not be missed, the chance for a marketer to reach a customer. As an Apprentice at Potratz I am lucky to have the […]

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How Important is Graphic Design for Your Dealership?

by Juliana Warren Graphic Design is important for your business. Using professional designs is a part of creating a successful company and marketing strategy. These images are usually displayed online and in traditional advertising as well, such as newspaper flyers or television commercials. If you have none, or not-so-great graphics, you could lose business opportunities […]

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Live from New York…it’s Instagram Stories!

by Erin McNamara We’ve been going live for years, whether it be on Saturday nights or with Regis and Kelly. But in 2016 there was a new kind of live that was taking over. The year started off with the growing popularity of Facebook Live and rounded out with the unveiling of a similar feature […]

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UPTHEBIZ Lunch & Networking Event

Here’s a sweet deal! There are so many benefits to attending this networking event with us, but to list a few, here’s what you’ll learn: Creating videos your clients will love Get tips & advice you can implement in minutes The pros, cons, and must-use apps for making cost-effective, profit-driven videos We’re the leader in […]

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Thumb Stopping Creative & The Customer Experience

by Juliana Warren You can capture an audience for your business with thumb-stopping creative and graphics on Facebook, Instagram and Twitter. The purpose of thumb-stopping advertisements are for consumers who are scrolling through their news feeds to stop at your ad because it was visually appealing. They will then examine it more to see if […]

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The Art of an Email

by Erin McNamara I don’t know a world without emails. In fact, I’m pretty sure I have at least 4 email addresses to my name at this point. While checking my inbox has become a daily ritual in my life, I’ve never really considered exactly where my emails are coming from. That is, until my […]

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If You Value Your Customers, Evaluate Your Customer Service

by Stephanie Bailey Customer service is one of the most important things for businesses. If your customer service is not up to par, people will leave and go elsewhere. So it is important to routinely evaluate your customer service. One effective way of doing this is by completing a mystery shop. When I first started, […]

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The Truth About Blogging

This week on Hard Facts, I’m going to be honest about an easy thing: blogging. The truth of the matter is, I wasn’t sure that I could write a great blog. It’s true. I was sitting here thinking that a video just isn’t possible this week and I should turn Hard Facts into more of […]

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Retargeting with Online Advertising

by Juliana Warren I have learned many different advertising and marketing tactics and skills while in the Apprenticeship Program at Potratz. Even though it has only been a couple of weeks, I have learned about account management, digital performance, Google Adwords, copywriting, social media, email marketing, website design and more! Retargeting is one of my […]

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The Power of a GIF

by Erin McNamara   WHAT IS A GIF? If you’re on any social media, the odds are you’ve seen or maybe even used a GIF in your lifetime. Although it is commonly debated how GIF is actually pronounced (is it pronounced ‘jiff’ or ‘giff’? The world may never know) there is no debating that these […]

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3 Ways to Increase January’s Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone. We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you’re not pacing to meet your monthly sales goal. There are so many ways you can boost […]

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Slow and Steady Doesn’t Win the Mobile Race…

Written by: Stephanie Bailey We have all heard the saying that slow and steady wins the race. However, that isn’t really the case when it comes to loading speed on mobile sites. Slow loading time is one of the biggest reasons that consumers leave mobile sites. 53% of people will leave a mobile site if […]

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