On the corner of Lafayette and Liberty Street is a building with walls painted yellow, green, and orange. Inside these walls lives and breathes a team who thrives on the passion to build brands and work with clients that like to win. This team exceeds at driving customer engagement, consulting with business owners on varying topics to stimulate growth and profits, and doing everything differently. While we may be large in size, we never forget how important every client is and the trust they have in us to do what is right for them.
When we began as a digital agency in 2003, in a mere 300 square foot office in the heart of the Electric City, nobody was interested in what we had to say. Imagine being a digital agency in 2003, where the most popular tools for the world wide web included AskJeeves and Overture.com. Getting Potratz off the ground took dedication and resilience, as Paul Potratz presented his ideas, strategies, and processes over and over, taking rejection in stride as potential clients could not fathom the idea of investing in digital or leveraging social media as a way to increase sales. But Paul remained unperturbed; "If you want something you've never had, then you've got to do something you've never done." Turns out, he was on to something. The digital world has come a long way since 2003, and at Potratz, we’re proud to say that since inception we have been digital marketing, analytics, and data mining forerunners.
From our home in historic Schenectady, New York, our services have reached clients all across the continental U.S., Canada, and across the ocean to the UK and Denmark. We’re all-inclusive, with offerings of digital marketing and consulting services. Our expansive knowledge of social media strategies, video production, analytics, artificial intelligence, big data and over 14 years experience in building multi-million dollar businesses, have transformed us into something greater than just an “advertising agency”. We help Fortune 1000 companies, International Companies, and Small Businesses not only make stronger business decisions during our private or group consulting sessions but market smarter. Let's do something you've never done.