So often when we meet a challenge, the usual reaction is to start searching for the quick fix but so few things in life can actually be achieved this way. These searches are met with webinars, blogs and videos all touting things like “The ONE Thing Your Business is Missing” or “The Secret Ingredient Your Recipe for Success Needs;” getting our attention because they’re making outlandish claims that can’t be fulfilled.
Let’s be realistic for a moment instead. Every single day, you’re missing the real opportunities to do better because you’re too busy Googling an easier solution. While the disciplines I’m about to share with you may seem simple, there daily implementation can ACTUALLY make a difference in your sales numbers.
Start doing these 5 things daily and see the difference yourself:
1. Learn something new everyday.
No, I’m not saying that learning every state capital in alphabetical order or how many bristles are in a toothbrush can make a difference in your business, but learning something new about your product or service can make a huge impact.
You might think you already know everything there is to know; saying something like, “I created it, what could I possibly not know,” but unless you’re talking to people who have bought what it is you’re selling, you don’t know much at all.
Reach out to your client base and find out how your product or service helps them, as well as find out where it might be lacking. This will keep you from only seeing through your salesman goggles, which distort reality into a place where your goods are perfect and everyone should buy them. Chances are, there are plenty of places for improvement.
2. Make your plan, work your plan.
You’ve done a lot to get where you are, and while that’s impressive- you’re not done. Everyday you should be adding to your list of to-do’s, but don’t believe for a moment you can get them all done. In your mind maintain three to five things each day that you want to undoubtedly accomplish. You’ll find you can get more done when you narrow your focus slightly, with the big picture not far away.
Separating work life from home life is important, but don’t lose sight of that ongoing list when you sit down for your glass of wine at the end of the day. Now that your head has had a chance to clear, you may think of different ideas- or more innovative ways of doing something you’ve been executing that hasn’t been working.
3. Keep a daily swipe file.
Whether it be on social media, through email, or calls directly coming into your office, your consumers are asking questions about your commodity. While you may have the most intuitive design or thorough instructions, there are always areas that could be elucidated upon further.
The swipe file is also useful to maintain because it shows you the kinds of questions being asked at certain points of the buying cycle. If you can recognize these points, you can better sell your product or service.
4. Start a vlog.
“Out of sight, out of mind.” One of the most necessary aspects of improving sales is staying in the sight line your audience. The only way to do this is to be where they will be- online.
The word “vlogging,” or video-blogging, may stir up some discomfort but if you want to see different results, you need to start doing different things. Visually being there, speaking to your audience, and maybe even answering their questions, goes a long way.
If you want to see real results, post to your vlog daily. Content gets old faster than fruit in the sun, so keep it fresh!
If you’re going to do something, DO IT. Most of the time, we don’t accomplish our goals because we’re too busy talking about what needs to be done. If half of that time was spent executing, the results would speak for themselves.
This pertains to these five points as well. Just reading this list won’t do a thing, but the inclusion of these strategies into your day-to-day life WILL affect change in your sales, and your business as a whole.
Truly make an effort to make these practices habit, share them with your sales staff, and create the change you’re looking for.
by Kelly Spencer