Growth has a variety of meanings. You can grow up, grow into, or even grow out of people, places, and things. In business there is always the possibility of decline, or even remaining stagnant. In an environment where anything can happen, it is your decisions as an owner, manager, or principal decision-maker that can have huge impacts on the positive growth of your company. At the end of the day, everyone wants to see their business succeed. Seeing positive growth in used car sales for many dealerships is the ultimate indication that you’re headed in the right direction.

Meeting and then exceeding your goals, whether it be overall gross, leads submitted, or total sales, is more than feasible as long as you’ve got the right strategy in place. A mobile, multi-channel, digitally focused strategy is crucial to growth, especially when it comes to used car sales.

If you’ve been in business for a while, it’s likely that you’ve exhausted many different avenues to drive that bottom line. Often times dealerships spend thousands of dollars traveling to conferences to get this information, just to end up receiving a sales pitch. As part of the Strategy Call With Paul, Paul Potratz, a seasoned member of the automotive industry, will take you through the solutions and marketing tips that will help you sell used cars effectively. Too often dealership decision-makers seek opportunities to boost their used car sales but are left guessing what steps to take next and how to implement them.

With nearly two decades in the automotive industry, Paul has seen it all. An entrepreneur himself, Paul began to realize that one of the most beneficial ways to grow your business is to be a resource. Within the doors of his advertising agency, Paul has been able to share his expertise and innovations through podcasts, mini-courses, and webinars, seeing his strategies clearly influence dealership success.

When it comes to growing your business, there is no reason to spend valuable time and money on vendors, people, and resources that will not move the needle in the right direction. Here is an opportunity to invest in an experienced resource, that will benefit both you and your dealership alike. During the Strategy Call With Paul you’ll be presented with tangible solutions to your used car marketing problems and get the opportunity to ask questions regarding the used car market and your dealership specifically.

At the end of the day, what you really want and need is something, and someone, that’s going to help you get the job done. With the used car market projected to outpace new cars in the upcoming years, it’s time to get prepared. Advance your dealership, get real time answers, and hear what other dealerships are struggling with. Keep moving toward your goals and sign up for the Strategy Call With Paul today.

by Erin McNamara

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