by Juliana Warren

Many businesses face a 1st quarter sales slump at the beginning of the year. The holiday rush leaves many shops and businesses in disarray, so it is important to make sure yours is attractive to shoppers. You should also know who you are targeting and have a clear plan of action. There are many ways to increase your sales with a great business strategy.

Show consumers the benefit of purchasing your product or service over your competitors. People are attracted to the results a product gives them. A business could show this through landing pages, graphics on their websites, videos, or testimonials. Shoppers will be more persuaded to buy your product after hearing, seeing, or reading about how great it is to purchase from your company.

Target shoppers who are most likely to buy your product. You will get more sales if you are advertising to specific groups of people and their interests, rather than a broad range of people. Market research can tell you how old your ideal consumers are, their income, their educational background, if they are male or female, and even if they have children! By knowing this information, you will be able to create ads that will feature interests that your target audience will be searching for online.

Use social media to market your product or service. Businesses can advertise for free, or opt to also use paid advertising methods to get an increase in results. Generally, the cost to advertise and acquire customers on social media networks is lower than other advertising methods. This way also gives you more channels to sell your product or service and allows you more access to your ideal consumers.

Ask your current or past customers for referrals. If you want, you could even offer a referral bonus. These customers could also write testimonials for you, which you could post on your website and social media networks. You could also send them in emails and newsletters.

Businesses could have a special sale or promotion. Customers will be more attracted to a small discount, rather than a regular price item. Also, a limited-time offer creates urgency for customers who have been holding off or waiting for the “right time” to purchase the product or service. Advertising the sale across multiple channels will help you reach your target audience at the right time.

All businesses should have a good marketing strategy. They should use multiple tactics cohesively in order to get the best results. This will help companies increase sales and reach the best group of customers possible that will be interested in their product or service. Call Potratz today to schedule a consultation for your business!

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