Creating a content calendar is one thing, but keeping it organized, up-to-date and available to your whole team is another. When creating on a regular basis, it’s easy to get buried in content but there’s nothing worse than putting the effort into creating a video or blog post only to not utilize it while it’s at its peak relevancy!
An organized content calendar can help you avoid this mishap and is an absolute necessity when syndicating content. One quick Google search will provide you with a litany of templates for creating your calendar but often these templates don’t take your team into account.
Most of us are part of a well-oiled professional machine with many moving parts and people, and it’s important to keep everyone clued in on what’s happened yesterday, what needs to happen today, what’s happening tomorrow and two weeks from Tuesday.
If you want to execute on syndicating your content effectively, you need a means to share your calendar with your team as well as communicate with them on what needs changing, posting, updating and so on.
There are a ton of tools and software out there that can make this possible, offering varying degrees of complexity and offerings. The five I cover here nearly all come with in a free version, so test them out yourself— the only way you’ll know which platform works best for you and your team is by getting your hands dirty.
1) Google Calendar
This is a great tool to utilize when looking to organize ourselves as individuals while offering the ability to add others to our personal calendar. This is great for checking if you and a colleague have double booked a time for something or have a miscommunication on when a certain content piece is going out.
It’s always available right in your email and you can set notifications for events or times. You can also maintain multiple calendars for different areas of content.
2) Google Sheets
This tool is just as convenient as Google Calendar but far more customizable. Sheets is great for organizing all your content in one place. You can utilize rows and columns for different areas of your content organization. You can share your team members on your Sheets doc and decide if you want them to have access to view or edit!
The major plus to Sheets is that it’s entirely customizable; whatever you like to organize by is what you can set up your columns and rows as. If you’re the type to like things a particular way, Sheets may be exactly what you’re looking for.
3) WordPress Editorial Calendars
There are a ton of WordPress calendar plug-ins for you to choose from! Some focus on organizing by Event, others that allow your to create categories of calendar posts; the customization goes on and on. These plug-and-play options make it great for getting granular with scheduling and organization.
One of the best features— being able to save your past calendars so you know what you’ve accomplished so far.
This is the go-to tool for those who like to check things off their task list. It’s not the most intuitive of platforms but it’s highly customizable; allowing you to have multiple calendars, collapsible lists and the option to check tasks off as you go!
You can attach files to your calendar tasks so handing things off to your team is extremely simple. Then, you can view all the files you’ve attached to tasks under the ‘Files’ tab.
This particular tool is essentially just a large board of post-its, but it’s great for organizing within your team. You can designate a “post-it” for each member and move tasks within posts.
You can also create a private board for yourself and your own task list!
Find out which tool works best for you and start an account for your team. You’ll find completely tasks, syndicating your content and sticking to your content calendar will become infinitely easier!
by Kelly Spencer