Video is now the most consumed medium for content, hands down. There are over one billion people on youtube, with 300 hours of of content being added every minute, and it’s not all shots of people eating tide pods. There is high quality content being added at an ever-increasing rate, and the primary reason for that is vlogging culture.
Vlogs, or video blogs, are a great way to disseminate messages in a way that demands attention. Because of the effectiveness video as a medium can have when done well, there is a large population of vloggers and other video-content creators pushing out their videos without stopping to consider if it’s a medium that truly works for them.
Out of the 300 hours posted every minute, a majority of it is subpar at best, and that’s because video as a form of media doesn’t translate in the same way for everyone. There are, however, a few questions you can ask yourself in order to determine if starting to vlog is right for you.
- Can you avoid being a salesman?
The quickest way to fail at vlogging is to try to use it as a platform for sales. If this was the purpose and message you had in mind, vlogging will be wasted time and effort for you. That isn’t to say that your vlog can’t generate revenue, or influence viewers into wanting your commodity; it’s just the wrong goal to create your vlog content with.
Your vlog should be considered the pull to your push in terms of your marketing strategy. By this I mean that directly pushing your product will drive viewers for the cyber hills. No one comes back again and again to watch commercials. Instead, if you focus on creating engaging content people will be drawn to your brand.
2. Do you like to teach or entertain?
Personality plays a large part in the success of vlogging content. If you’re the type of person who always gets a laugh or thrives at storytelling, video could be a compatible medium for you. Keeping viewers engaged and wanting to return to your channel regularly requires being the kind of person people want to spend time with.
Similarly, if you’re good at explaining things to others or are the person that people turn to for direction, video could work great for you as well. Youtube is now used largely as a search engine, with thousands searching daily for “how-to,” instructional content; why not add yourself to the ranks?
3. Can you be persistent?
As mentioned earlier, there is more video content being created and published than ever before. That means the shelf life for relevancy is extremely short lived.
If you were planning on creating a video a month, don’t bother. You can’t create a following when you’re not creating consistency. A good benchmark to try to strive for when starting out is two to three videos a week, but a daily video is what you’ll need if you want your vlog to competitive. Viewers will keep coming back if they like the content and can see consistency in what’s being produced.
If these three questions were an easy yes, then start creating vlogable content immediately! Maintain for your focus and build within that niche, don’t try to sell and don’t forget to let your personality bleed into your videos.
by Kelly Spencer