When a new opportunity comes our way; when coworkers, clients or even friends and family, come to us with a job in hand; saying “no” in those moments can feel against our very nature. But there is no rationality in saying “yes” to everything that comes our way, because not all chances offer equal opportunities for growth and success.

Often, when it comes to our brand or business, many find it difficult to decline the varying opportunities that come through their door because it goes against the tenants of how many brands have been built; with that “any press is good press” mentality.

Or more simply, they find it difficult because some consider saying “no” as passive, or weak. Both considerations are far from the reality of the situation, however.

Saying “NO” requires strength & awareness.

Realizing we’re capable of turning down certain ventures requires knowledge in what it our brand stand for, and what we wish to represent.

Saying “no” can also force us to consider things we may not have.

Before you close the door on an opportunity you think may not be for you, examine what you’re being offered. Is there any way to reproposition that exchange into something that could work for you?

Repropositioning means never closing a door without opening another. You may need to cut a hole in the wall and build the doorway yourself, but that’s how you’ll learn saying “no” isn’t always the easy way out.

There unfortunately is no guide for knowing exactly when a certain deal or investment is most suitable, but there is something you can do to try to resolve any question:

Do your research.

Look into what it is you’re being asked to participate in, because no one will know better than you if it’s the right fit for what you represent.

Ask yourself-

  • Will this opportunity benefit you?
  • Are you capable of providing what is expected of you?

If “no,” then-

  • How can you reproposition the opportunity in a way that you’re confident about, and is beneficial to your business?
  • What alternative recommendations can you make that you support?

When you consider future opportunities, contemplate on the connection you’re creating and be sure the things you do suite you, your brand and your business.

And while deliberating over what doesn’t seem right for you, recognize how you can reproposition what’s in front of you.

Finding the confidence and power to say “no” may take some time, but the potential benefits can deliver the growth and success you’ve been missing out on while committing to any and every opportunity.

For more, watch the latest episode of Hard Facts: https://www.potratzny.com/hardfacts/how-when-to-say-no-in-business/

 

by Kelly Spencer

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