This month, Twitter has joined the ranks of other social platforms, such as Facebook, that are trying to cutdown on the amount of spam and bot traffic infiltrating users feeds. The lines between social selling and social spamming are being drawn with a thick line on the platform, and as marketers this can make our jobs more difficult, but not impossible.

What changes are being made?

In attempts to cutdown on spam, Twitter will no longer permit simultaneous actions from happening across multiple accounts. This goes for likes, retweets, follows, as well as postings.

Content that is the same, or even similar, will not be permitted for posting on multiple accounts at the same time; neither will simultaneous follows, retweets… you get the idea.

How will this affect me?

It will particularly affect the ways in which many automate their accounts postings. Scheduling simultaneous actions will trigger the update, and prohibit the publishing of whatever the action may be. This even goes for accounts that were made in-house.

Any app or service being used to automate postings has until March 23, 2018 to comply with policy updates.

What can be done to continue publishing content on Twitter?

One way to get around these updates, albeit only slightly, is to publish your tweet from one account and retweet it on your other accounts. This, however, isn’t a fail safe because if you’re trying to retweet from whatever Twitter considers, “too many accounts,” the activity will be halted.

What you can do is schedule your content to post at different times or on different days when the information isn’t time-sensitive.

What’s next?

As advertising continues to move socially, these updates, too, will continue. So, we as marketers will do what we do best; persevere, diversify and, most importantly, adapt.

How are you handling the changes happening in the world of social advertising?

 

by Kelly Spencer

Learn More

WATCH NEXT

WEBINAR: How to Generate Real Estate Leads Using Social Media

WEBINAR: How to Generate Real Estate Leads Using Social Media

Thursday, August 16th 1:00 PM EST REGISTER HERE STOP...

How to Stick to Your Content Calendar – 5 Tools for Organizing Your Content

How to Stick to Your Content Calendar – 5 Tools for Organizing Your Content

Creating a content calendar is one thing, but keeping...

Email Deliverability Best Practices

Email Deliverability Best Practices

When considering where you could be with your marketing,...

2018 Pinterest Parents Report Breakdown

2018 Pinterest Parents Report Breakdown

Pinterest is a hub for individuals searching for ways...

Should You Start A Vlog?

Should You Start A Vlog?

Video is now the most consumed medium for content,...

Twitter Content Crackdown

Twitter Content Crackdown

This month, Twitter has joined the ranks of other...

5 Daily Disciplines That Increase Sales

5 Daily Disciplines That Increase Sales

So often when we meet a challenge, the usual...

How to Create Facebook Lives Worth Watching

How to Create Facebook Lives Worth Watching

We’re all aware of how Facebook has altered their...

The Power of NO & When to Say It

The Power of NO & When to Say It

When a new opportunity comes our way; when coworkers,...

How to Make Quality Testimonial Content for Less Than $100

How to Make Quality Testimonial Content for Less Than $100

Wasting tons of energy and funds gearing up for...