This month, Twitter has joined the ranks of other social platforms, such as Facebook, that are trying to cutdown on the amount of spam and bot traffic infiltrating users feeds. The lines between social selling and social spamming are being drawn with a thick line on the platform, and as marketers this can make our jobs more difficult, but not impossible.

What changes are being made?

In attempts to cutdown on spam, Twitter will no longer permit simultaneous actions from happening across multiple accounts. This goes for likes, retweets, follows, as well as postings.

Content that is the same, or even similar, will not be permitted for posting on multiple accounts at the same time; neither will simultaneous follows, retweets… you get the idea.

How will this affect me?

It will particularly affect the ways in which many automate their accounts postings. Scheduling simultaneous actions will trigger the update, and prohibit the publishing of whatever the action may be. This even goes for accounts that were made in-house.

Any app or service being used to automate postings has until March 23, 2018 to comply with policy updates.

What can be done to continue publishing content on Twitter?

One way to get around these updates, albeit only slightly, is to publish your tweet from one account and retweet it on your other accounts. This, however, isn’t a fail safe because if you’re trying to retweet from whatever Twitter considers, “too many accounts,” the activity will be halted.

What you can do is schedule your content to post at different times or on different days when the information isn’t time-sensitive.

What’s next?

As advertising continues to move socially, these updates, too, will continue. So, we as marketers will do what we do best; persevere, diversify and, most importantly, adapt.

How are you handling the changes happening in the world of social advertising?

 

by Kelly Spencer

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