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As the clock inches closer to 5 o’clock, before you have your well-deserved Friday cocktail(s)– remember to be gentle on your wallet! If you’ve ever woken up to an...
Do You Drink & Buy?
As the clock inches closer to 5 o’clock, before...
Nice guys might finish last, but being good sells. While it didn’t start only this year, 2019 has seen a major shift in how brands are communicating with consumers,...
Better Branding: What Transparency & Social Impact Do For Your Business
Nice guys might finish last, but being good sells....
We love being located in Schenectady because we get the opportunity to work with some amazing organizations, like the Boys & Girls Clubs of Schenectady! BGCS provides a diverse...
Potratz Life Stories – The Boys & Girls Club of Schenectady
We love being located in Schenectady because we get...
While resolutions are the way many like to start the new year off right, I am and always will be a strategist. When it comes to successfully executing on...
10 Steps to a More Successful 2019
While resolutions are the way many like to start...
2018 brewed up some monumental changes in marketing, which effectively means that as business owners— we need to update how we go about engaging our audience and creating revenue....
The Industry Changes We Loved (& Loathed) of 2018
2018 brewed up some monumental changes in marketing, which...
Thursday, August 16th 1:00 PM EST REGISTER HERE STOP paying for sites like Zillow & Trulia, start generating leads FOR LESS with Social Media. You shouldn’t have to spend...
WEBINAR: How to Generate Real Estate Leads Using Social Media
Thursday, August 16th 1:00 PM EST REGISTER HERE STOP...
Creating a content calendar is one thing, but keeping it organized, up-to-date and available to your whole team is another. When creating on a regular basis, it’s easy to...
How to Stick to Your Content Calendar – 5 Tools for Organizing Your Content
Creating a content calendar is one thing, but keeping...
When considering where you could be with your marketing, email inboxes might seem slightly archaic. With endless options of social platforms to infiltrate and native advertising options changing the...
Email Deliverability Best Practices
When considering where you could be with your marketing,...
Pinterest is a hub for individuals searching for ways to do things differently. Users are engaging, information-seeking, could-be-converters, yet few companies are leveraging their content on the platform. One...
2018 Pinterest Parents Report Breakdown
Pinterest is a hub for individuals searching for ways...
Video is now the most consumed medium for content, hands down. There are over one billion people on youtube, with 300 hours of of content being added every minute,...
Should You Start A Vlog?
Video is now the most consumed medium for content,...