Typographic Hierarchy is important to consider when looking to increase conversions! You may be providing your audience with worthwhile content, but if they can’t get through what you’ve written– it’s all for not.
While the phrase ‘Typographic Hierarchy’ may seem like a mouthful, all it really means is providing your viewer with direction in how to consume your content based off of the cues provided by your font choices.
The fonts you choose when designing anything; whether it’s emails, landing pages, ads, or otherwise; provide the viewer with an idea of the order in which things are meant to be viewed.
Typographic hierarchy is made up of 3 main elements:
Your headline is what you want to be read first and foremost, therefore your font choice here is imperative. It should be strong and bold to capture the eye’s attention first.
Your subheadline serves as the intermediary between your headline and body copy, transitioning the viewers eye. This font should be somewhere in the middle in terms of size and boldness.
Finally, your body copy font should be the smallest, most easily readable font within your typographic hierarchy.
Learn how to incorporate Typographic Hierarchy from our one & only Gaelic Graphic Design Guru- Karl!