The Boys & Girls Club of Schenectady Case Study
The Boys & Girls Club of Schenectady is a charity organization focused on providing at-risk youth with a safe space to create, innovate and develop. Through educational programs, social events and more, the Boys and Girls Club of Schenectady exists to increase opportunities for the children in our area.
Serving children ages 6 years old and up, BGCS provides a diverse array or programs that cover financial literacy, college and vocational prep, drug and gang prevention and arts encouragement— all year long. With a membership fee of $5 annually, the organization relies on things like sponsorships and donations to keep doing their amazing work.
In 2017, the organization was looking to fund a dream project: a 39,000 sq. ft. facility that would allow them to amplify what they’re able to provide, as well as the number of children they would be able to serve.
Having worked with BGCS since 2014, Potratz quickly recognized the power video had in sharing their story due to the medium’s ability to illicit emotion and tell a story. The Potratz video team worked with members to develop a video concept that was then shot and produced for one of BGCS’s charity events aimed at raising funds for the center.
In June 2017 during the Campaign Prospect event held at Proctors, Potratz shared the video and the Boys and Girls Club of Schenectady raised more than $700,000 in pledges for the proposed facility.
“The incorporation of video into our marketing strategy has had a great influence on our donors. This new strategy gives donors the opportunity to feel connected to the impact their donations are making – which as a result helped to increase our Annual Fund (donations under $1,000) revenue from $6,153 in 2017 to $15,630 in 2018 – an increase of 140%.”
-Tish Czachor, Director of Development for the Boys and Girls Club of Schenectady