I believe in transparency. With all that’s happening currently surrounding the privacy of consumer data and the effects that’s having on different platforms, I thought it would be a good time to illuminate how I use data to inform my marketing!

My talented web team developed a software that’s constantly working on the back end of my website. It tracks who visits my page and develops a profile on them, utilizing their various public social profiles as well as their digital behaviors to give me a better idea of who they are.

This profile informs me on how I might be able to help them, as well as how to get their attention and keep them interested in me. It also lets me know exactly who my audience is, so I can better engage them. That’s not even the half of it…

In today’s Think Tank, I’m going to show you EXACTLY how my software works, as well as how I utilize the data it provides me for my own company, as well as how I use it for my clients.

Learn More

WATCH NEXT

Google Store Visits Tracking – How To Know If Your Marketing Is Working

Google Store Visits Tracking – How To Know If Your Marketing Is Working

Last week I explained a little bit about Google’s...

Google & Facebook Updates YOU NEED TO BE READY FOR!

Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing—...

Humanizing Your Marketing with Video

Humanizing Your Marketing with Video

Your marketing is what’s meant to drive leads to...

How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

Facebook is looking to make it easier for brands...

Phone Tips for Real Estate Agents | WIN BUSINESS OVER THE PHONE!

Phone Tips for Real Estate Agents | WIN BUSINESS OVER THE PHONE!

While there may be a million ways to communicate...

YouTube Pre-Roll Update | Create Pre-Roll Lead Ads

YouTube Pre-Roll Update | Create Pre-Roll Lead Ads

I get why you’re not running pre-roll ads, 🤔...

Why You NEED A Facebook Show | Starting A Social Media Show

Why You NEED A Facebook Show | Starting A Social Media Show

Digital is the way of the world– and yet...

Instagram Basics: What to Post & How Often

Instagram Basics: What to Post & How Often

Instagram is pulling out all the stops with its...

You’re Using Instagram WRONG! | Instagram Tips for Businesses

You’re Using Instagram WRONG! | Instagram Tips for Businesses

Just because it’s not making a sales pitch or...

How to Decrease Your Bounce Rate | 10 Website Traffic Tips

How to Decrease Your Bounce Rate | 10 Website Traffic Tips

Don’t get so caught up in updated features and...