Stop with general ads. Start getting more specific! Each person leads a different lifestyle than the next. You have to make your audience feel like you’re speaking directly to them in order for them to want to purchase from you instead of your competitors.

Talk about the tough trucks on your lot and target it to construction workers, people with boats, or those interested in country music.

THIS is why it’s important to get to know your customers on an almost individual level. On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

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