Using Snapchat In Your Marketing

Want a younger population to target?

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat and how it can creates a stronger brand through social engagement.

Snapchat lets you easily talk with friends, view Live Stories from around the world , and explore news in Discover.

As business owners, an advantage of using Snapchat is that you can use it to promote yourself, as well as, help promote your product or your brand.

You need to start with one thing: creating an account and working to engage followers on the platform.

The following three tips are a great starting point to getting your brand engaged with user’s on Snapchat:

1) Tease Snapchat on other social networks you’re currently active on
2) Post exclusive content via Snapchat
3) Create a unique Snapchat code to encourage others to follow you

Launching a full-size ad campaign is just too expensive for small to medium sized businesses, but, one of Snapchats easy to use features On-Demand Geofilters, provides you two easy to use options:

1) People and a Business
2) Larger radius 20,000-5,000,000 square feet; you’ll likely want to use to promote your brand due to strict guidelines and an approval process.

Pricing for Snapchat’s On-Demand Geofilters is based on your date range and location size.

On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever.

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How Simple Is The Video Process for Using Snapchat In Your Marketing?

As simple as possible. We have an uncanny talent of making sure everyone feels comfortable and confident. When your final video is produced it represents you and your business in an authentic and engaging style, which makes your audience want to watch it.

  • Step 1: A scheduled call or meeting with our creative directors to review your goals, answer questions and brainstorm ideas.
  • Step 2: We create your video storyboard and script.
    *The length of time needed varies depending on the type of video we are creating
  • Step 3: Once your video storyboard is approved, we cast, scout locations, wardrobe, and build your props and sets if need be, then we schedule your production day.
  • Step 4: After your production shoot your video goes into editing.
  • Step 5: Deliver! After your edits are approved we deliver your final video in formats suitable for TV, social media, website viewing or Jumbotron display.

On Location Or In-Studio for Using Snapchat In Your Marketing

We travel the world doing video production for our clients and our clients also come from all over the world for production in our studios in the Capital of New York. Our 27,000 sq ft building has shooting locations throughout and our studio is a drive-in studio so we can shoot vehicles and large products on our full seamless cyclorama walls. Simply put, we can come to you or you can come to us and utilize our studio. We also build sets if need be to ensure your video is truly you and unique.

Can I Hire You To Just Shoot Video?

Yes, you can hire us to shoot video only. We can shoot at your location, in our studios or build a set to shoot. After the shoot we can upload raw video to dropbox and/or ship hard drives of the footage – your choice.

Story telling & Story boards for Using Snapchat In Your Marketing

Don't worry about how to tell a story, create a TV commercial, branding video etc. ... that's what we do. The process will be simple and seamless from the concept to completion.

We know you have a unique story; it's our goal to tell it in your video. Who does not love, engage and relate to a good story? The power of storytelling is what separates the average business from the successful and sought after business. Storytelling is something we are passionate about at Potratz and we will create a truly unique and custom video for you that your audience will want to watch and share.

Spokesperson & Voiceovers for Using Snapchat In Your Marketing

Yes we have actors, actresses and voiceover talent of every age that speak English, Spanish, Korean, French, Danish, French Canadian, etc. Considering a slapstick or comedy video? We have talent for that as well!

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